Oyster mushroom marketing strategy
Production is easy, but marketing is not. The cultivation practice of oyster mushroom is very easy. Production is also high. But, due to the more or over production the marketing becomes difficult. This post ‘Oyster Mushroom Marketing Strategy‘ will tell about some working strategies which work in the marketing of oyster mushroom.
For:
- How to sell oyster mushroom.
- Marketing for oyster mushroom.
See also: Oyster mushroom online training
| Contents |
|---|
| (1). Oyster mushroom marketing in rural areas |
| (2). Oyster marketing in urban areas |
| (3). Oyster marketing in bigger cities |
| (4). International marketing |
(1). Oyster mushroom marketing strategy in rural areas
Marketing of oyster mushroom is difficult in rural areas, i.e., village.
Reason
Problems with producers: A mushroom grower requires at least 5 basic inputs for oyster mushroom production, viz., mushroom spawn, paddy straw, labour cost, polythene bags, and nylon threads.
Total investment (in INR)
- Mushroom spawn = 120.00 INR per kg.
- Paddy straw = 2500.00 INR
- Labour cost = 200.00 INR per day
- Polythene bags = Market price
- Nylon threads = Market price
Also read: Paddy straw mushroom cultivation
How to set marketing for oyster mushroom in rural areas?
There are limited options, follow these tips:
1. Contact to the department of forestry or agroforestry
2. Make a self help group
3. Sell it online
4. Do contract farming
Department of forestry or agriforestry is a government body. The department is known for growing the different species of mushroom. It has a group of mushroom growing farmers. So farmers can easily hand over their mushroom to this institute. This process makes the marketing easy for them.
Make a self help group by adding 10-20 mushroom growing farmers. Register the group at gram panchayat. Each farmer will produce its own mushroom, but the main advantage is the system of cooperative marketing.
Also read: Self help group registration process
Online selling is not easy. It will require patience as well as more investment. A farm producer will require an advertisement programme for online success even in an established website such as Amazon. For this, you need a website. Anyone can use WhatsApp groups and Facebook pages, but there is no or very less marketing opportunity without advertisement. Online selling depends on your skill and knowledge.
Spot any nearby city.
Find vegetable market in that city.
Contract with any big vegetable seller of that vegetable market.
Directly sell raw mushroom to that vegetable seller.
(2). Oyster mushroom marketing in urban areas
Here, urban areas means tier 3 cities. Marketing of oyster mushroom is relatively easier than the rural areas.
Reason
Customer base is larger.
Total investment (in INR)
Investment is more because you would want to do it in large scale.
- Mushroom spawn = Many times higher
- Paddy straw = Many times higher
- Labour cost = Many times higher
- Polythene bags = Market price
- Nylon threads = Market price
How to set marketing for oyster mushroom in urban areas?
- Contract farming
- Own mushroom shop
- Social media
Start producing oyster mushroom in large scale.
Visit 4 – 5 vegetable markets in your city.
Make a contract with 4 – 5 active vegetable sellers.
Directly sell raw mushroom to them.
Select a big vegetable market in your city.
Secure a place in market.
Set a mushroom shop.
Do it professionally.
Social media marketing works very dood in urban areas. Increase your social media activity and follower base. It will help in the fast growth of your business.
Also read: Paddy straw mushroom online training
(3). Oyster marketing in big cities
Bigger cities means the tier two and tier one cities. Here, mushroom farming is a very profitable business. Marketing is very easy.
Reason
Customer base is biggest.
Unlimited possibilities.
Total investment (in INR)
Investment is more because you would want to do it in largest scale.
- Mushroom spawn = Many times higher
- Paddy straw = Many times higher
- Labour cost = Many times higher
- Polythene bags = Market price
- Nylon threads = Market price
How to set marketing for oyster mushroom in urban areas?
Establish a mushroom shop in a city mall, i.e., super market.
Make your own online e-commerce website for the all types of mushroom products.
(4). International marketing
Search for international buyers.
Demand of mushroom powder is high in the international markets.
For: Oyster mushroom marketing strategy
External link
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